Ragamuffin Soda

Ragamuffin soda is a Creme Soda brand that I created in order to demonstrate my approach to building a brand from scratch.

I started this study by narrowing the brand to key words which ended up being the following: Renegade, Vagabond, Sardonic, Handcrafted, Quirky, and Wanderlust. Having decided on the direction for the brand I created three style scapes and presented them. These styles capes have been blurred as they were created using images from Pinterest.

It was decided that the third style cape was the best direction for the brand. Using that style scape I created a finished brand guide. Pages from the 45 page brand guide are displayed below.